A good hairstyle does not need an hour in front of the mirror. With the right product, it takes two minutes. The Wella Professionals EIMI Rugged Texture Matte Texturizing Paste is a strong-hold paste that gives short and medium hair a matte, textured finish, and it is a favorite for a natural, lived-in look.
Here is how to use it, step by step, along with a few styling ideas.
What Is a Texturizing Paste?
A texturizing paste is a thick, workable styling product that adds grip, separation and definition to hair. Unlike a gel, it does not dry hard, and unlike a shiny pomade, it leaves a flat, matte finish. That makes it ideal for modern, natural-looking styles.
What Makes Rugged Texture Special?
The Rugged Texture paste delivers a matte finish and strong hold. It is formulated to grip and reshape hair without shine and is ideal for creating tousled, disheveled or piecey looks that hold firm throughout the day. It is also reworkable, so you can restyle it whenever you like.
The strong hold is useful for thicker or coarser hair that tends to fall out of shape, while the matte finish keeps things looking natural.
Step-by-Step Application
Start with dry or slightly damp hair. Take a small amount of paste, roughly the size of a pea to start, and work it between your palms until it warms up and becomes smooth. Apply it through your hair, piecing and texturizing as desired, then shape with your fingers.
Add more only if you need extra hold. It is much easier to add a little than to remove too much.
Styling Short Hair
For short hair, apply the paste mainly through the top and the front. Push hair forward or upward with your fingers to create texture, and use the tips of your fingers to define individual pieces. A crop or textured crew cut looks best with a bit of separation.
Styling Medium-Length Hair
With medium hair, use a slightly larger amount and work it from roots to ends. Comb through lightly for direction, then tousle. A swept-back or side-swept look with a messy finish works well, and you can rework it during the day by adding a tiny amount of product or simply running your fingers through it.
- Matte finish with no shine
- Strong hold that lasts through the day
- Reworkable texture for easy restyling
- Ideal for tousled, piecey and disheveled looks
Paste, Clay or Pomade: Which One?
If you want a natural matte look with flexible hold, the Texture Touch Reworkable Matte Clay is another good choice for short hair. If you would rather have a smooth, glossy finish, the Just Brilliant Shine Pomade gives light hold and a polished look.
Mistakes to Avoid
The biggest mistake is using too much product, which makes hair look heavy and dirty. The second is applying it to wet hair, which dilutes the hold. Third, not warming it up in your palms means it goes on in clumps. Finally, going to bed with paste in your hair can transfer to pillowcases and build up on the scalp.
Washing It Out
Because pastes are thick, they can build up if you never wash them out properly. Use a good shampoo, lather twice if needed, and rinse thoroughly. If you use styling products daily, consider a purifying shampoo once a week to keep the scalp clean.
Men's grooming has changed a lot in recent years. According to general information on pomade, hair styling products have evolved from traditional oil and wax based formulas to modern matte and lightweight textures, which is why pastes like this one have become so popular for natural looks.
Explore More Men's Hair Care
You can browse more products in our Men Hair Care collection to find shampoos, styling products and treatments that suit your routine.
Frequently Asked Questions
Is it suitable for all hair types?
It suits most short to medium hair, and works especially well on thicker hair that needs strong hold.
Will it make my hair shiny?
No. It gives a matte finish with no shine.
Can I restyle during the day?
Yes. The paste is reworkable, so you can reshape it with your fingers.
Final Thoughts
A good paste is the simplest way to upgrade your hairstyle. Use a small amount, warm it up, style it with your fingers and enjoy a strong, matte, natural look that lasts all day.
Disclaimer
This article is for general informational purposes only. Results vary with hair type and technique, and are not guaranteed. Stop use if irritation occurs.