{"product_id":"wella-professionals-koleston-perfect-special-blonde-me-12-11-intensive-ash","title":"Wella Professionals Koleston Perfect Special Blonde Me+ - 12\/11 Intensive Ash","description":"\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eWella Professionals Koleston Perfect Special Blonde Me+ 12\/11 Intensive Ash is a permanent hair color built on patented ME+ Dye Technology and Pure Balance Technology, delivering pure, balanced color results with natural depth and shine. The 12\/11 Intensive Ash shade is a super lightener with intensive ash reflects, formulated for maximum lift and cool, ash-toned blonde results, with reduced risk of allergic reaction.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eME+ Technology:\u003c\/strong\u003e Up to 60x less likely to cause a new hair color allergy\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePure Balance Technology:\u003c\/strong\u003e Deactivates metals on hair to reduce free radicals and hair damage\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMaximum Lift:\u003c\/strong\u003e Super lightening power for the palest, coolest blonde results\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntensive Ash Reflects:\u003c\/strong\u003e Neutralizes warmth for a cool, ash-toned finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSimple 1:1 Mixing Ratio:\u003c\/strong\u003e Easy, consistent salon application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eWhat mixing ratio should I use with Koleston Perfect Special Blonde Me+ 12\/11?\u003c\/h3\u003e\n\u003cp\u003eMix 1 part Koleston Perfect Me+ color with 1 part Wella Welloxon Perfect Developer for a smooth, even application.\u003c\/p\u003e\n\u003ch3\u003eWhat makes 12\/11 a Special Blonde shade?\u003c\/h3\u003e\n\u003cp\u003eSpecial Blonde shades like 12\/11 are formulated for maximum lift, delivering the palest, coolest blonde results with intensive ash reflects.\u003c\/p\u003e\n\u003ch3\u003eIs a patch test required before using this product?\u003c\/h3\u003e\n\u003cp\u003eYes, always perform an Allergy Alert Test 48 hours before each coloration, as recommended for all permanent hair colors.\u003c\/p\u003e\n\u003ch3\u003eCan this shade be mixed with other Koleston Perfect shades?\u003c\/h3\u003e\n\u003cp\u003eYes, Koleston Perfect Me+ shades can be intermixed to customize depth and tone according to the desired result.\u003c\/p\u003e\n\u003ch3\u003eHow long does the color typically last?\u003c\/h3\u003e\n\u003cp\u003eAs a permanent hair color, Koleston Perfect Me+ delivers long-lasting, fade-resistant results between root touch-ups.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default","offer_id":53610848190761,"sku":"WPKPSBME1211","price":360.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0356\/7144\/1545\/files\/Wella-Koleston-Perfect-ME-Permanent-Hair-Color-2-oz-5-0-Light-Brown-Natural.b9fb5c2b6eb9b536d9854272b48a7f16_15edd3b4-e061-4fdf-b3b7-67f1b64a7a14.jpg?v=1788938652","url":"https:\/\/niram.in\/products\/wella-professionals-koleston-perfect-special-blonde-me-12-11-intensive-ash","provider":"Niram Global Private Limited","version":"1.0","type":"link"}