{"product_id":"wella-professionals-eimi-shape-shift-moulding-gum-with-shine-finish-150ml","title":"Wella Professionals EIMI Shape Shift Moulding Gum With Shine Finish (150ml)","description":"\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eWella Professionals EIMI Shape Shift Moulding Gum With Shine Finish is a professional elastic moulding gum that helps protect hair against the negative effects of UV rays while giving a shiny finish and natural hold. Versatile and flexible, it enables you to shape tousled or well-defined hairstyles to fit any occasion.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eElastic Moulding Texture:\u003c\/strong\u003e Shapes both defined and disheveled looks with ease\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eShine Finish:\u003c\/strong\u003e Adds a glossy, shiny finish to any hairstyle\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eUV Protection:\u003c\/strong\u003e Helps protect hair from the negative effects of UV rays\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNatural Hold:\u003c\/strong\u003e Flexible hold that moves with your style\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eHow do I use Shape Shift Moulding Gum?\u003c\/h3\u003e\n\u003cp\u003eUse a generous amount, work between your fingers, then sculpt your hair to shape, define, or dishevel your style.\u003c\/p\u003e\n\u003ch3\u003eWhat kind of finish does this gum give?\u003c\/h3\u003e\n\u003cp\u003eIt gives a glossy, shiny finish with a natural, flexible hold, suitable for both defined and tousled looks.\u003c\/p\u003e\n\u003ch3\u003eIs this suitable for all hair lengths?\u003c\/h3\u003e\n\u003cp\u003eYes, it works on short to medium lengths for defining, shaping, and adding texture.\u003c\/p\u003e\n\u003ch3\u003eDoes this protect hair from the sun?\u003c\/h3\u003e\n\u003cp\u003eYes, it helps protect hair against the negative effects of UV rays while styling.\u003c\/p\u003e\n\u003ch3\u003eCan this be reworked through the day?\u003c\/h3\u003e\n\u003cp\u003eYes, the moulding gum's flexible hold allows for easy restyling throughout the day.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default","offer_id":54205785145641,"sku":"WPEIMISHAPESHIFT150","price":530.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0356\/7144\/1545\/files\/QJNPBXHPdf-1056864_1.avif?v=1789726087","url":"https:\/\/niram.in\/products\/wella-professionals-eimi-shape-shift-moulding-gum-with-shine-finish-150ml","provider":"Niram Global Private Limited","version":"1.0","type":"link"}