{"product_id":"wella-professionals-eimi-rugged-texture-matte-texturizing-paste-75ml","title":"Wella Professionals EIMI Rugged Texture Matte Texturizing Paste (75ml)","description":"\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eWella Professionals EIMI Rugged Texture Matte Texturizing Paste is a strong-hold styling paste that delivers matte texture and definition. Formulated to grip and reshape hair without shine, it's ideal for creating tousled, disheveled, or piecey looks that hold firm throughout the day.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eMatte Finish:\u003c\/strong\u003e Creates texture and definition without shine\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eStrong Hold:\u003c\/strong\u003e Grips hair firmly for long-lasting styles\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReworkable Texture:\u003c\/strong\u003e Easily restyled throughout the day\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDefines \u0026amp; Separates:\u003c\/strong\u003e Ideal for tousled, piecey, or disheveled looks\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eHow do I use EIMI Rugged Texture Paste?\u003c\/h3\u003e\n\u003cp\u003eWork a small amount between your palms, then apply to dry hair, piecing and texturizing as desired.\u003c\/p\u003e\n\u003ch3\u003eWill this leave a shiny finish?\u003c\/h3\u003e\n\u003cp\u003eNo, it delivers a matte finish with strong hold and definition, without shine or greasiness.\u003c\/p\u003e\n\u003ch3\u003eIs this suitable for short hair?\u003c\/h3\u003e\n\u003cp\u003eYes, it's ideal for short to medium lengths for defining texture and creating piecey styles.\u003c\/p\u003e\n\u003ch3\u003eCan I rework my style through the day?\u003c\/h3\u003e\n\u003cp\u003eYes, the paste's reworkable texture allows for easy restyling as needed.\u003c\/p\u003e\n\u003ch3\u003eWhat hold level does this paste offer?\u003c\/h3\u003e\n\u003cp\u003eIt offers a strong hold with matte texture, ideal for defined, disheveled styles.\u003c\/p\u003e","brand":"Wella Professionals","offers":[{"title":"Default","offer_id":54205793206569,"sku":"WPEIMIRUGGED75","price":525.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0356\/7144\/1545\/files\/61NXCa0e5OL._SL1500.jpg?v=1789710480","url":"https:\/\/niram.in\/products\/wella-professionals-eimi-rugged-texture-matte-texturizing-paste-75ml","provider":"Niram Global Private Limited","version":"1.0","type":"link"}