{"product_id":"matrix-opti-straight-resistant-straightening-cream","title":"Matrix Opti Straight RESISTANT Straightening Cream","description":"\u003ch2\u003eProduct Description\u003c\/h2\u003e\n\u003cp\u003eMatrix Opti Straight RESISTANT Straightening Cream is an in-salon permanent straightening system formulated for medium to thick, naturally curly or frizzy hair. Infused with ammonium thioglycolate and diammonium dithiodiglycolate, it conditions hair during the straightening process, and its auto-control technology helps prevent over-processing so hair strength stays intact.\u003c\/p\u003e\n\u003ch2\u003eKey Benefits\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eProfessional in-salon permanent straightening system\u003c\/li\u003e\n\u003cli\u003eFormulated for medium to thick, resistant curly or frizzy hair\u003c\/li\u003e\n\u003cli\u003eAuto-control technology helps prevent over-processing\u003c\/li\u003e\n\u003cli\u003eConditions hair during straightening for a soft, silky finish\u003c\/li\u003e\n\u003cli\u003eFloral fragrance helps neutralise the usual straightening odour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003ch3\u003eIs this the right strength for my hair?\u003c\/h3\u003e\n\u003cp\u003eRESISTANT is formulated for medium to thick, naturally curly or frizzy hair; a NORMAL strength is also available for finer, wavy hair.\u003c\/p\u003e\n\u003ch3\u003eHow long does the straightening process take?\u003c\/h3\u003e\n\u003cp\u003eIt depends on hair length; shoulder-length hair typically takes around 3 to 3.5 hours in-salon.\u003c\/p\u003e\n\u003ch3\u003eWill it over-process my hair?\u003c\/h3\u003e\n\u003cp\u003eNo, the auto-control technology is designed to stop straightening once a natural straight look is achieved.\u003c\/p\u003e\n\u003ch3\u003eHow is it applied?\u003c\/h3\u003e\n\u003cp\u003eHair is washed, sectioned, and the cream applied in-salon, left on for the recommended time, then rinsed thoroughly.\u003c\/p\u003e\n\u003ch3\u003eWhat should I use afterwards?\u003c\/h3\u003e\n\u003cp\u003ePair it with the Matrix Opti Care range to help maintain smoother, healthier-looking hair after the straightening service.\u003c\/p\u003e","brand":"Matrix","offers":[{"title":"Default","offer_id":53448766914857,"sku":null,"price":1278.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0356\/7144\/1545\/files\/opti-straight-768x768.jpg?v=1787639005","url":"https:\/\/niram.in\/products\/matrix-opti-straight-resistant-straightening-cream","provider":"Niram Global Private Limited","version":"1.0","type":"link"}